Digital Marketing Trends | 2021

2021 is a strange and challenging year for businesses globally. The pandemic affected every aspect of our lives. People have changed how they shop, work or behave socially, and even companies have shown significant changes in their work culture and digital marketing / e-marketing strategies. Home workstations are becoming the best coworking spaces for families with two more working professionals. Digital transformation has become the only viable option for businesses to stay active and relevant.

The first half of 2021 has not been much different than last year. Companies are still actively working online with employees stationed remotely. Digital marketing is becoming a lifesaver for businesses to acquire new customers, retain existing ones, build engagement and generate revenue in this “new normal”.

Top Digital Marketing Trends of 2021

To prosper in this period of capricious market changes, marketers and entrepreneurs should consider these digital marketing trends to remain competitive in 2021:

 1. Artificial Intelligence

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  1. Artificial Intelligence is the new buzzword in every industry. AI fine-tunes the majority of the content on social media platforms to keep us engaged for long. AI is a complex algorithm that learns itself by analysing vast amounts of data about a specific topic and figuring out the best patterns. It can collect valuable insights into user behaviour, campaign performance, and analysis to optimise digital marketing campaigns and overall customer communication.

  2. A chatbot is a compelling use case of AI in practice. For example, MasterCard has a Facebook messenger bot that uses natural language processing software to decrypt the customers’ needs and respond humanely to automate handling payments. Furthermore, AI is being implemented in other areas of marketing, including automated communication, personalisation, digital transactions, product recommendations and content creation. For example, JP Morgan and Chase have adopted an AI-powered content writing assistant named Persuado. 

2. Voice Search

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  1. As per a research done by Review42 on voice search, 55% of teenagers use voice search every day. This significant adoption by an entire generation shows how relevant voice search will be in the long term. In addition, smart speakers such as Amazon Alexa, Google Home or Siri are increasingly finding space in households. Consequently, users are becoming more accustomed to requesting information using voice search.

  2. Moreover, Google claims to have achieved 95% accuracy with their voice search. With increased precision, the usage of voice search has gained traction. As a result, more and more online shopping is being done through voice results.

  3. Because of these factors, businesses need to start optimising their content, including voice search in their digital marketing ideas. The best way to do this is by creating content with a more “conversational” tone and natural style, which is in sync with how customers ask questions. Keep a mobile-friendly site ready and create queries into questions. By keeping your content voice-search optimised, you will be able to reach new audiences.

3. Video Marketing

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  1. Video is one of the most versatile and engaging formats that not only provides a real-life pictorial representation of what is going on but is also easy to share across multiple platforms. Customers appreciate it because it is easy to digest, appealing and entertaining. On the other hand, marketers like it because it can generate a considerably good ROI through multiple channels. Easy access to anyone with internet connectivity, both to watch and produce, is another major reason.

  2. As per Tech Crunch, around 1 billion hours of YouTube videos are watched around the globe every day. Social media is a great platform to share videos and reels. According to Seotribunal, a website that contains a video is 50 times more likely to bring organic search results than plain text. Be well aware of the latest video marketing trends such as live streams, user-generated video content, interactive AR content, training & educational videos, virtual events and many more for your digital marketing strategy.

4. Personalisation

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Personalisation is the next big thing that has become an industry standard. 80% of customers say they are more likely to enter into business with a company that offers personalised experiences. However, the app density on Google Play Store and App Store is too high. Apps need to ensure they provide users extremely personal and smooth experiences to be used frequently. AI-integrated apps are the way to go.

  1. A few examples of companies that are using personalisation successfully are:

    1. Cadbury’s launched a personalised video campaign that matched a Dairy milk flavour with users based on behavioural and demographic data from their Facebook profile. The campaign generated a 65% CTR and a 33.6% conversion rate.

    2. EasyJet created a data-driven email campaign that used customers’ travel history with the airline to develop personalised stories and suggest places they’d like to travel next. As a result, about 12.5 million emails were sent, garnering a 25% higher CTR than non-personalised emails. 

 5. Conversational Marketing

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Conversational commerce enables a dialogue with the customer. In this day and age, customers appreciate two-way conversations; hence, brands don’t just talk about themselves but also listen to customers’ problems. With the advent of Chatbots and social media, modern marketing has become more conversational. When customers have a question, 82% seek an immediate response. Conversational marketing is about establishing a real-time connection between brands and customers. This form of digital marketing is available across several channels, allowing customers to be flexible about the type of device, platform and schedule that works best. With chatbots, brands can now resolve issues faster and create relationships with as many customers as possible in a short time frame. The chat assistant needs to know how and when to influence the customer to purchase while taking them through stages of the sales funnel.

The end goal of conversational marketing is to improve customer experience through a feedback-driven model that nurtures greater engagement and loyalty.

 6. Influencer Marketing

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It is a type of marketing strategy where we emphasise certain key leaders in the industry are enjoying a significant number of followers to drive your brand’s narrative. Brands should partner with influencers who have already built a strong sense of community and work closely together to ensure their messaging feels both relatable and authentic.

Amid the pandemic when people are working remotely, keeping their outdoor visits to a minimum and social distancing, influencer marketing comes as a viable option for businesses as one of their digital marketing strategy to maintain constant engagement with their audience and influence them to purchase their products and services.

Daniel Wellington, a watch brand doesn’t invest in traditional advertising and is often endorsed by fashion and style bloggers. DW enlists thousands of influencers to promote the brand by giving out free watches and drives consumer action by including special promo codes with their influencer-created content.

Outlook

  1. The world of digital marketing is highly dynamic. New trends and technologies are a mundane phenomenon. We can never really anticipate what the future of digital would look like. However, keeping up with trends is crucial, and you must strive to embrace new technologies, tools and strategies to stay relevant for your customers.
    __________________________________

    Author – Team Truworx

    Truworx – The Coworking Space provides various shared workplace solutions and is one of the best coworking spaces in gurgaon focusing on its core values of trust, client-orient approach and flexibility.     

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How Coworking Spaces Are Changing the Traditional Office Culture in India
How Coworking Spaces Are Changing the Traditional Office Culture in India

The manner in which people work in India has seen a substantial change in recent years. The days of shackling workers to their workstations in conventional office settings are long gone. The emergence of coworking spaces has transformed the workplace by offering a flexible and collaborative alternative to the established office setting. In India, coworking spaces have become incredibly popular, drawing freelancers, new enterprises, and established companies alike. This blog examines how coworking spaces are influencing how people work and how India’s traditional office culture is evolving as a result.
The Rise of the Gig Economy and Freelancers

In India, the gig economy has grown significantly, with many professionals choosing to work independently. These independent contractors now frequently choose coworking spaces because they offer a professional work atmosphere and a network of like-minded people. Coworking facilities, in contrast to typical workplaces, allow for flexible working hours, enabling independent contractors to choose their own schedules. This change has upended the conventional 9-to-5 workday and given people more freedom to choose how, where, and when they work.
How Are Coworking Spaces Changing the Traditional Office Culture?

Coworking spaces have completely revolutionised the office culture and reshaped how professionals work.

Increases Collaboration and Networking Opportunities

The chance for networking and cooperation is one of the main benefits of coworking spaces. Coworking facilities frequently serve a wider range of individuals and sectors than traditional office spaces. People from many backgrounds and sectors get together in coworking spaces to develop a culture of cooperation and creativity. This setting promotes communication among participants as well as information sharing and possible teamwork. The networking opportunities within coworking spaces have proven to be invaluable, leading to new business partnerships, mentorships, and even friendships.
Promotes Work-life Balance

Long hours and strict schedules are frequent demands in the typical office culture, leaving little time for personal responsibilities and a healthy work-life balance. On the other hand, coworking spaces provide people with the freedom to select their work environment and hours. Several coworking spaces include amenities, including gyms, leisure rooms, and even childcare services, to help people better balance their work and personal lives. This adaptability and emphasis on well-being have greatly helped people’s overall work-life balance.
Access to Essential Amenities and Infrastructure

Coworking spaces are equipped with modern amenities and infrastructure that cater to the needs of professionals. People do not need to buy their own equipment because there is easily available high-speed internet, conference rooms, printers, and other office necessities. Furthermore, a lot of coworking spaces go above and beyond by offering extras like free coffee, networking opportunities, and educational sessions to improve the entire working environment. These amenities and resources create a conducive environment for productivity and creativity, attracting professionals who seek a well-equipped workspace.
Flexibility and Scalability

Traditional office leases often come with long-term commitments and limited flexibility. On the other hand, coworking spaces provide flexible membership choices that may be customised to meet individual needs. Depending on their needs, professionals can select daily, weekly, monthly, or even yearly subscriptions. Additionally, coworking spaces provide you with the freedom to scale up or down as your firm expands or contracts. This scalability allows businesses to adapt quickly to changing market conditions without the burden of long-term leases or expensive relocation processes.
Localization and Accessibility

India is a diverse country with a vast geographical spread. Coworking spaces have emerged as a solution to the challenges of localization and accessibility. In major cities like Mumbai, Delhi, Bangalore, and Chennai, coworking spaces have mushroomed in different neighbourhoods, providing professionals with local workspace options. This localization aspect has reduced commuting times for many individuals, allowing them to work closer to home. Moreover, coworking spaces in Bangalore, Mumbai, Chennai, Delhi, and other prominent cities often have multiple locations within a city or across different cities, giving professionals the flexibility to work from various locations based on their needs.
Nurturing a Vibrant Entrepreneurial Ecosystem

In India, coworking spaces have been crucial in fostering a thriving entrepreneurial environment. They offer a platform for startups and business owners to interact, work together, and share knowledge. For the purpose of fostering the expansion and development of companies, several coworking spaces host networking events, workshops, and mentoring programs. This ecosystem has cultivated a sense of belonging and support, producing a setting favourable to entrepreneurship and innovation. 
Cost-Effectiveness for Startups and Small Businesses

Coworking spaces provide small businesses and startups with a more affordable option than traditional office space. For many enterprises, especially in the beginning, renting and maintaining a dedicated office space may be a substantial financial strain. Due to the varied membership choices offered by coworking spaces, businesses are able to select the area and facilities they need based on their requirements and budget. Many startups and small enterprises have been able to build a professional presence thanks to this factor’s accessibility without having to incur the significant expenditures of renting and setting up their own offices.
Corporate Adoption of Coworking Spaces

Not only freelancers and startups, but even established corporations have started embracing coworking spaces. Large companies are recognizing the benefits of flexible and collaborative workspaces. They often set up satellite offices or dedicated coworking spaces within established coworking facilities to provide their employees with a dynamic and inspiring work environment. This adoption of coworking spaces by corporations has further validated their impact on traditional office culture.

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To sum up, coworking spaces in India have introduced a new era of work culture, changing how people see and experience their professional lives. Coworking spaces have turned into the preferred choice for professionals across various businesses on account of the development of the gig economy, the need for collaboration, the cost-effectiveness of new companies, and the emphasis on work-life balance. They challenge traditional workplace standards by providing flexibility, collaboration, affordability, and a sense ofcommunity.

Coworking spaces will play an important role in influencing the future of work in India as this trend continues to expand. Coworking spaces have developed an ecosystem that supports entrepreneurship, stimulates creativity, and allows individuals to grow, in addition to offering a workplace. By breaking down barriers, fostering collaboration, and empowering individuals, coworking spaces are transforming the traditional office culture, making work more fulfilling, dynamic, and rewarding for professionals in India.

Coworking Spaces v/s Regular Office Spaces
Coworking Spaces v/s Regular Office Spaces

Are you considering a traditional office space for your start-up?
Slow internet, long leases, security deposits, lock-ins are some of the hiccups that you might have to deal with while setting up your office space and also the cost associated with it. For someone who possesses no experience in setting up a workspace, this becomes a huge challenge. Since coworking spaces have become mainstream, you don’t have to think twice before selecting them as your workspace. Some popular companies like Uber and Instagram started their journey from coworking spaces. Coworking is a sustainable option that is better than regular offices in multiple aspects.

Here are a few reasons why coworking spaces are preferable to regular offices:

  1. Coworking Spaces are More Than Just a Workspace

A regular office in all fairness is just a property with a few walls. It needs furniture, the latest technology and other amenities an employee may need before we can call it a workspace. Building an office from scratch is not really possible for everyone. That is exactly why coworking spaces are widely chosen. By switching to a coworking space, you do not only opt for space to work but a whole packaged deal. At Truworx, we provide our members with an aesthetic workspace, ultra-modern technology and much more.

  1. Efficient and Effective

Even if someone can afford a regular office space, it is still not an efficient choice. Regular offices have a fixed space that may restrict a company from expanding. Also, it is seen that often employees have a hard time reaching their regular offices. Besides that, there is a possibility that one is probably paying for more than what is required and needed.

Thus, coworking spaces are ideal as they are efficient.
Truworx offers an affordable and contemporary workspace situated at a well-connected location with the best value-added services.

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  1. Diverse Demographics

It is well known that regular offices follow an employee-only model. So if you work in a regular office, it is likely that all your colleagues belong to similar professional backgrounds. As a result, you may find it very difficult to interact with people who have different ideas than you.

Coworking, on the other hand, is a whole different setup. Initially, only tech start-ups with small budgets opted for coworking spaces. However, now there is a diverse demographic getting attracted towards the idea of coworking spaces. Students, Interns, freelancers, start-ups and micro-businesses; all can be found working based out of a coworking space creating an atmosphere for social learning. We, at Truworx, cater to all such individuals, start-ups & enterprises making us diversified and lucrative.

  1. Promotes Social Harmony

The true meaning of socialization is a far-fetched idea at a regular office space as some follow a rigid hierarchy leading to an unhealthy work environment. Whereas, coworking with professionals who belong to different industries with varying levels of expertise enables all the members of a coworking space to work harmoniously. It allows members to mingle with one another and explore new opportunities. At Truworx, we promote healthy socialization by organizing exciting meetups for our members and help them expand their business reach.

It is safe to say that coworking is the futuristic work model that reduces your responsibilities to an extent and helps you devote more time to your business, focusing on what really matters. Truworx is the epitome of coworking spaces with state-of-the-art technology and cost-effective solutions. To inquire, Contact our team. We will be happy to assist you.

How Coworking is A Time Saver
How Coworking is A Time Saver

Every day commute to and from your workspace is like a nightmare for almost all in the workforce and especially in the metro cities of a country like India, commuting through any form of public transport can be a challenge. Wouldn’t we be more productive if we could save time by avoiding such a long daily office commute?

It isn’t in our hands to improve the traffic conditions but if we could opt for a workspace in a well-connected location, a lot of time can definitely be saved. Moving to a coworking space near your residence or as per your chosen & convenient area would be an ideal solution.

Time=Money

Choosing a coworking area per your convenience that would save you a few hours of commuting would hence be less stressful. Less stress therefore wouldn’t drain much of your energy which induces more enthusiasm to work. If you are physically and mentally active that would in turn make you more productive professionally.

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Less Stress = Good Health = More Productivity

As the ancient proverb goes, ‘Practice makes a man perfect.’ Going by this, no matter how much you as a company or as an employer invest in organising workshops or classes for your team on topics like how to be productive, how to properly manage time, etc. Your team’s skills would improve and they would perform better only if they receive an opportunity to properly invest ample time to demonstrate their respective skills and discover new skills per their academic aptitude.

Coworking = Networking

Humans are meant to mingle, and it’s deep-seated in our nature. Networking assists us to move ahead in any sphere of our life. Renting a seat in a coworking space or choosing a coworking space as your workspace, allows you to be a part of a productive ecosystem of individuals & start-ups from varied professions that realistically are on the same journey as you.

Truworx is a coworking space in Gurgaon that generously offers an extensive range of other amenities like free Wi-Fi, constant IT support, other accessories, cafeteria services, etc. A member can make the most of these amenities without spending any extra penny. Also, no unnecessary effort is required for arranging or maintaining them.

We, at Truworx, genuinely believe in saving time as it is precious so that you can concentrate more on the growth, both professionally and personally. If you are looking for a coworking space, feel free to Contact our Team.

Happy Coworking!

Myth-busting about a Co-working Space
Myth-busting about a Co-working Space

In India, many businesses have adopted the idea to work in a dynamic shared working space rather than working in a traditional office space. Nowadays, if you ask any millennial about the idea of a workspace, they would most likely lean towards a co-working space. But, many nevertheless think that this shift from traditional to a shared workspace might damage the long-term business norms. As it is normally observed with anything new in the market, there come numerous myths and fundamental misconceptions, the similar situation is with a co-working space set up. Busting these myths to alter your perspective towards the concept of a co-working space is what we, at Truworx look forward to.

  • Co-working Spaces are noisy.
     

It is believed that co-working spaces are extremely noisy, unproductive and full of loud people. Technically, co-working spaces is great for networking and making connections to help a business or you as an individual grow. They say, co-working space is about all play and no work but it has been seen that the majority of the members show extraordinary levels of productivity. For any worker who needs a quiet and private place, Truworx has the option of private offices available.

  • Co-working offices are rental spaces.
     

Unlike traditional office spaces, co-working office spaces are the modern rented office spaces as they are flexible including the lease agreements and other utilities. At a co-working office space, there is a mix of people from various professional, religious and ethnic backgrounds hence more exposure and more chilled-out environments whereas generally in a traditional office space one can really get bored of seeing the same office, same colleagues regularly. So, when you get bored then, you lack creativity. At Truworx, you can rent a desk at pocket-friendly prices.

  • A Co-working Office isn’t for everyone.

Although initially when the concept of co-working was formulated, it was solely for freelancers and self-employed people. Over the period of time, it has created diversity among the office space stage areas. People of various age groups are now getting attracted towards these shared office spaces. Big & successful corporations like Microsoft, Zomato, KPMG, Spotify and many more have started asking their employees whether they would be willing to work in a co-working office space and the trend is only rising. We, at Truworx, can constantly adjust according to your needs to assist you in the best way we can by offering tailored-made solutions.

  • Co-working Offices are expensive.
     

Whether you need a dedicated desk for you as an independent professional, a private office or a meeting room for your team, a co-working office space has it all affordable at flexible pricing that meets your budget. A co-working space is more effective than signing a lease for a traditional workspace wherein ultimately you need to move to a bigger space if and when the size of your team changes.

GET IN TOUCH WITH US.

If you or your business is reaching heights professionally and you need a ready to move-in office space which is an ideal all-inclusive, dynamic and a functioning workspace model, then Truworx is perfect for you. Get in touch with our team.

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